Amanda Cuevas

A smiling young woman with brown hair and a black dress standing in front of Christmas decorations, including Christmas trees with red and gold ornaments, poinsettias, and string lights.

Social Media Strategist

Ms. Cuevas has extensive experience managing the full lifecycle of digital content, from initial scripting and filming to post-production and performance analytics. By blending her expertise in financial reporting with creative storytelling, she ensures that social media campaigns are not only visually engaging but also aligned with measurable organizational growth. Her experience as a content creator for national publishers and conventions provides her with a practical understanding of how to build and maintain high-retention digital communities.

A colorful infographic divided into three sections highlighting various marketing achievements and credentials. The first section emphasizes education, including 6 years of higher education, 7 years of post-degree execution, senior accounting oversight, and national media campaigns. The middle section focuses on academic and analytical authority, with highlights like a critical evaluator certification, 19.2K base, 5-year organic growth, and a 2.8% average audience engagement. The third section details scale and reach metrics, including over 42,000 average interactions per campaign, 800K to 1M viral reach, over 19,200 active digital community followers, and 88% reels-based video content.
A woman with dark red hair and a tiara smiling, wearing a red dress. Included are two smaller images: one of her sitting in a gown with a decorative mask, and another of her laughing holding a drink. The graphic displays her social media stats, including followers, reach, engagement rate, and interactions, along with a brief introduction about her being a book content influencer.

Digital Content and Audience Strategy

  • Lead Content Creator, @mandyisreading_; managing the production of reviews, event coverage, and trend-based short-form video content since 2019.

  • Influencer for National Conventions; collaborating with publishers and authors to execute promotional campaigns and sponsored event content

  • Social Media Management and Editorial Oversight; previously serving as Social Media Director and Managing Editor for regional media outlets.

Clinical & Operational Expertise

  • Senior Accountant, Beazer Homes; responsible for high-level financial reporting and asset management.

  • Certificate in Financial Accounting, Harvard Business School Online; focusing on the interpretation of financial statements and valuation ratios.

  • Former Accounts Receivable Manager and Assistant Bursar, University of New Orleans; overseeing institutional financial operations and student account management.

Marketing and Campaign Execution

  • Marketing Intern for National Television Production; assisted in executing marketing campaigns for CNBC’s The Deed, including social media promotions and Google AdWords.

  • Promoter and Media Lead; managed global organic and paid strategies for professional organizations and live musical events.

  • Specialist in Quantitative Marketing Tools; utilizing Instagram Insights, Canva, and social analytics to drive data-based decision-making.

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